Mobile ads to grow strongly

HCMC – Enterprises tend to combine mobile advertising with other traditional channels to enhance the effectiveness as technology is developing fast and consumers have too many shopping options, heard the Mobile Marketing Forum held in HCMC on Thursday.

Rohit Dadwai, managing director of the Mobile Marketing Association-Asia Pacific, said enterprises were paying more attention to mobile marketing as the number of mobile subscribers kept rising in Southeast Asia, especially Vietnam.
Vietnam has high growth in the number of people accessing the Internet via cell phones, making mobile marketing a remarkable tool for businesses.
A report of the advertising company GroupM shows that digital communication channels, including mobile marketing, only accounted for 4% of the total advertising cost of local enterprises but it tended to grow strongly. Traditional advertising channels like television and newspaper still prevail, but enterprises tend to combine these channels with mobile advertising to improve the effectiveness.
According to the report, Vietnam has a favorable environment for mobile marketing, with more than 120 million mobile subscribers, with some 36% of them accessing the Internet via cell phones.
Nguyen Thi Thuy Binh, deputy general director of Goldsun Focus Media, said the biggest advantage of mobile marketing was that consumers could quickly interact with goods and service providers.
Previously, mobile ads were often sent in the form of text, but now they have been turned into mobile phone applications.
Customers are easily attracted to the ads displayed in the small cell phone screens. Then, they can contact the suppliers or access their websites for further information about the products, said experts.
With an Internet connection, mobile phone users can approach product suppliers anytime and anywhere. As such, mobile marketing is an advantageous communication channel that enterprises cannot miss, said Binh.
By Ha Van - The Saigon Times Daily
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